The ACS practice approached us for a full brand facelift. Before we could create their visual identity system, we began by exploring a few naming options … last names are tough.

handwritten name options for Agnihotri Cosmetic Surgery

our first steps

The overhaul process began with lots of Q&A, developing concept work, and presenting directly to their board. Our ideas were well received and with a little fine-tuning we were on our way.


making headway

Sometimes the simplest answers are the best. Being that Dr. Neil Agnihotri is the face of the business, we kept his name on the building. We’d gotten to know our client’s vibe pretty well (calm, clean, and natural) so it was easy to integrate the look-and-feel into the ACS logo design and brand identity package.

examples of Agnihotri Cosmetic Surgery logo options




back view of Agnihotri Cosmetic Surgery business card
front view of Agnihotri Cosmetic Surgery business card

facing forward

Today we’re working with ACS to build an online presence unlike any other in their industry. Their existing website is buried within a larger company’s list of links, but they’re looking to rise to the surface. We’re helping their current and future patients find them easily, get quick access to quotes, book appointments, and even shop for recommended products. Stay tuned, we’ll be launching soon.