This highly esteemed networking group of our community’s leaders called on us to design and help roll out their ‘One Great CEO’ membership drive and email campaign. We left our kickoff meeting with solid game-plan.

Their goal for this campaign was to incorporate email marketing with copy-writing, photography, and illustration to highlight members of the Council in order to attract potential new members.
two men and a woman behind a banner that says meet the Virginia CEOs
01

capturing our audience

We worked alongside the VA CEOs team to schedule and execute three photoshoots of 17 individuals over the course of two weeks. Photo editing was also involved in this phase of the project.

02

weaving our story

Hand illustrations were drawn for each CEO based on their companies, personalities, and hobbies. We worked closely with the VA CEOs team to discuss which elements were best to include for each CEO and how to incorporate them together.

photo of a business man with drawings surrounding him
photo of a blonde woman with drawings surrounding her
photo of a business man with drawings surrounding him
03

copy-writing and e-mail marketing

Copy was written to support the illustrations and share information about the CEO being featured. We also consulted with the team to create effective calls to action and user experience within each email.

example email from Virginia Council of CEOs' One Great CEO email campaign
example email from Virginia Council of CEOs' One Great CEO email campaign on computer and phone
04

strength in numbers

After the Virginia Council of CEOs email campaign, Virginia Council of CEOs received 134 introductions to potential new members, 97 of which included face-to-face meetings to discuss the benefits of joining the Council, and 45 new members.